OUR PORTFOLIO

Data Hero Summit (2025)

A bold stage for data innovation in the supply chain universe

For Lobster, a leading data integration software company in the supply chain space, we developed and delivered the Data Hero Summit — a brand-new industry conference designed to spotlight product innovation, create a vivid brand experience, kick-start a data community, and position Lobster as a forward-thinking category leader.

From initial concept to full-scale execution, we crafted an experience that balanced the company’s established roots with its ambitious vision for the future. In just 3.5 months, we partnered closely with Lobster’s in-house marketing team to shape the strategy, fast-track execution, and upskill internal capabilities.

The first edition brought together 1,000+ attendees, 45+ speakers, and 5 stages — instantly positioning the Lobster Data Hero Summit as one of Europe’s leading conferences for data and supply chain innovation. 

Conference scene with a large digital screen displaying the words 'welcome' and a smaller screen with text '5 stages, 45+ voices, 1 summit'. Attendees are gathered in front, some taking photos.
Lobster CEO Tim Stock holding a notebook, standing in front of a large screen displaying the text "the Future of Data Starts now."
A large audience attending a conference or summit in an auditorium with a stage featuring a panel of four speakers. The stage has a digital display with green graphics and the text 'Data Hero Summit 2025'.
Panel discussion at a conference in a dark auditorium with an audience, featuring four speakers seated on stage with a large green screen behind them displaying logos and text.
Two women presenting on stage to a large seated audience in a dark auditorium.
Three green flags with mountain graphics and text, positioned against a clear blue sky. The flags read "Lobster Data Hero Summit" and "Building Stronger Connections for a Better Future."
Audience members sitting in dark theater, some taking photos or videos, dressed in business attire, attending the Data Hero Summit.
Multiple green and black "Lobster Bytes" energy bars lined up on a white surface with green carabiners and a dark green box in the background.
A man in a white shirt and explains data on a digital display to a group of people at a conference. The display reads 'Your Data World Journey Starts Here' and has a logo of a lobster.

What OUR CUSTOMERS SAY

“With the Data Hero Summit, we wanted to create more than just an event – we wanted a bold, physical expression of our evolving identity and product vision. Jana and Laura helped us turn that ambition into reality. They built a unique experience from the ground up that made our innovation roadmap tangible, brought us closer to our customers, and created the kind of energy and insight you can’t replicate digitally.”

tim srock
CEO at lobster

“Laura and Jana integrated seamlessly into our team – it never felt like working with external consultants. In just a few months, they helped us go from zero to a standout conference that truly moved the needle. Along the way, they upskilled our in-house team, built structures we can now scale, and pushed us to deliver an exceptional result in record time.”

Gorden Zahn
Head of Marketing at Lobster 

Watch the conference recap

Human Firewall Conference (2022-2024)

Europe’s leading cybersecurity event around the human factor

For SoSafe, a fast-growing security awareness software company based in Cologne, we created the Human Firewall Conference (HuFiCon) from scratch – Europe’s leading cybersecurity conference focused on the human element. 

From strategic positioning and event identity to full-scale production and content creation, we brought to life a bold brand experience that turned employees into advocates and positioned SoSafe as a thought leader in the space. 

After owning the project for three consecutive years, we scaled the event from 150 live guests to a hybrid format with over 1,000 in-person attendees and a livestream audience of 2,000+ participants. 

Driven by the mission to create more than a company conference – a true community of “cyber heroes” - the initiative has since grown into the Human Firewall Community and the ongoing content platform Human Firewall Podcast. 

Two men sitting on stage in conversation with a digital background and a large screen displaying a QR code.
Panel discussion at a conference with four speakers on stage, facing a large audience in a dim, illuminated venue with purple and blue lighting.
Audience attending a conference or event in a dimly-lit venue with blue lighting and decorative hanging lights.
A conference or seminar held in a modern, glass-walled venue with an audience listening to presenters on stage, decorated with greenery and digital screens.
Indoor event space with high ceilings, featuring a stage at the front with screens and a sign that reads 'Ready to level up?', surrounded by seated attendees and modern white bar-style tables and chairs.
Large audience attending a conference with a stage featuring a digital screen displaying four cyber heroes and the question 'are we ready?'. The stage is decorated with neon lights and geometric designs, with lighting effects creating a vibrant atmos
Large indoor networking event or conference with many people interacting at booths and tables, decorated with plants and industrial-style architecture.
An author signing a book for a man at a book launch event, with books and a water bottle on the white table, in a modern, well-lit venue with other attendees and a presentation screen in the background.
Man giving a presentation on stage with LED light art in the background, standing at a white podium labeled "HuFiCon".

What OUR CUSTOMERS SAY

“During my time at SoSafe, the Human Firewall Conference became a vital platform for our product strategy. It gave us a unique opportunity to showcase innovation, gather direct customer feedback, and spark conversations that shaped what we built next. Laura and Jana created a format that didn’t just promote the product – it deepened our understanding of user needs and connected our roadmap with the real world.”

Gonçalo Gaiolas
former CPO at SoSafe

Watch the conference recap

Let’s work together.

Whether you need hands-on marketing support that actually scales or you're dreaming of a flagship company event, we’re here to help you grow – with clarity, speed, and impact.